Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. Commercial Copywriting. In 15- and 30-second spots, Baruchel finds himself in casual conversations with friends where he uses his comedic charm to explain different facets of the RBC app, MyAdvisor. Over the life of the campaign, my partner and I wrote 24 original spots using Jay. By Kristyn Anthony. Baruchel was engaged to Canadian actress Alison Pill from December 2010 to March 2013. In one :30 spot, Baruchel is shown wondering aloud to an RBC advisor about various financial tools such as RESPs, mutual funds, GICs and TFSA’s, asking questions like can put his hockey card collection into an RRSP. For RBC Insurance, please visit. 26m Animation Jay Baruchel & America Ferrera. RBC and Jay Baruchel are back together in a series of ads designed to highlight how great the relationship can be between a client and their bank (and get a few laughs at the same time). How do you make the biggest and oldest bank in Canada cooler and more likeable? "There's 100 guys in the room, they all look like you, and 95 per cent of them could do the job. These commercials leave me wanting to smack the hell out of Jay Baruchel, and then throw him into the bloody moron who came up with these commercials. Welcome to Team RBC Jay Baruchel! Film advertisement created by BBDO, Canada for Royal Bank of Canada, within the category: Finance. The recognition comes from J.D. Jam3 helps NFB provide hope for the future by compiling conversations all through 2020. “We can’t take ourselves too seriously, and partnering with Jay allows us to connect our brand to our target in an authentic manner, with a touch of humour in an occasionally serious category.”, Breaking today, the campaign is built around a series of spots ranging in length from 6 to 30 seconds. These are some of our favourites. About RBCRoyal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Personal Life. Now, it was more than just Jay Baruchel and marketing campaigns that had me impressed by developments over at RBC. RBC Take 20. Learn more at rbc.com.‎. Power’s 2018 Canadian Retail Banking Study, drawing upon direct feedback from thousands of consumers. Tracking the personal impact of ‘unprecedented times’. Power study measures overall customer satisfaction through a combination of categories, ranging from products and fees, to convenience and advice. RoboCop PG-13 G PG PG PG PG PG. Taking place October 27-29 at the RBC Convention Centre in Winnipeg, ... Plus, don’t miss Jay Baruchel and Van Jensen in conversation with Chapterverse publisher Keith WTS Morris and CEO Fadi Hakim at “In Good Company: Chapterhouse News” (3:00PM Sunday October 29, Room 2H). Canadian celebrity Jay Baruchel is the star of the new “RBC Take 20” campaign, which uses a mix of comedy and honesty to position the financial services company as relevant and approachable in a crowded – and sometimes overly earnest – advertising category. RBC is hoping to stand out by enlisting Jay Baruchel for its latest campaign. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. In another spot, Baruchel coins the phrase “a toonie a tank” to illustrate the potential customer savings on the partnership with Petro-Canada. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Canadian-born actress Katie Findlay received rave reviews in 2017 for her work as "Lucy" opposite Jay Baruchel in the final season of FXX's critically-acclaimed comedy series Man Seeking Woman (2015). Over the life of the campaign I wrote and produced 24 original scripts for Jay. The J.D. The actor is being used in ads that show Canadians what makes RBC different from other banks. window.onload = document.write(" "); The new ads by BBDO Toronto follow last year’s brand campaign once again using the comedian’s classic Canadian personality to break down the intimidating walls financial institutions can have. Baruchel is well-known to RBC’s target audience, many of whom grew up watching him on Popular Mechanics for Kids and in subsequent movie roles including This Is the End, She’s Out of My League, Goon and the voice of Hiccup in How to Train Your Dragon. Netflix TV Spot, 'DreamWorks Dragons: Race to the Edge' Back to top. Harley-Davidson Common Ground. Interac Relaunch . 8.7. Esso Hockey. 11 years ago; Entertainment; 14:02; The Montreal-based actor comes in to talk about his new film, The Trotsky along with director Jacob Tierney. By Harmeet Singh. Harley-Davidson Common Ground. RBC demonstrated high scores in Communication and Advice, Account Opening, while standing out with the highest percentage of mobile customers. 15 years. RBC Taps Jay Baruchel for Millennial Focused CampaignCanadian actor and comedian invites young adults to Take 20 minutes to experience the RBC difference. in cinemas. 10,780 Airings / 3 Spots / How to Train Your Dragon: The Hidden World. The bank enlists Canadian actor Jay Baruchel to demonstrate three services that make the bank... See more See less. We understand your decision to use an ad blocker, however Stimulant journalism takes time and funding... Subscriptions and advertising are both necessary to fund the journalism we bring to you. The design team at Cossette created a safety guide for production so not a single stone is left unturned. Get some help shopping local and find more creative versions of the puzzles, advent calendars and footwear your loved ones want. Win a meet & greet for you + two friends to meet Jay Baruchel at the Central Canada Comic Con, Saturday October 28th at RBC … https://stimulantonline.ca/2019/05/22/rbc-banks-on-jay-baruchels-charms-again Financial Products & Services – Canada. Excel Say it with Confidence. Interac Pets with Credit. "Jay Baruchel", Last Edited May 02, 2019, https: ... (RBC), appearing in a series of advertisements promoting the bank and its services. A 24-hour webathon raised the money needed (and then some) to keep Canada’s oldest industry club alive. 809 likes. RBC is proud to be recognized with the J.D. All of the ads urge viewers to “take 20 minutes with RBC” to experience the RBC difference. Media Measurement; TV Attribution; Marketing Stack Integration; Insights. Aimed at a millennial audience, the national campaign developed by BBDO Toronto, highlights a number of RBC services, including its online MyAdvisor tool, its app-based “NOMI Find & Save” function, and a Petro-Canada rewards offer that enables RBC cardholders to save three cents a litre on gasoline. En 2018, Jay Baruchel devient le porte-parole de la Banque Royale du Canada(RBC) et apparaît dans une série de publicitéspour promouvoir les services de l’institution bancaire. Whatever you need, RBC Royal Bank has a wide range of personal banking products, services and tools to help you manage your finances, save for retirement, buy a home and much more. Creative 610 Add to collection. Royal Bank of Canada Film Advert By BBDO: Experience the RBC Difference with Jay Baruchel | Ads of the World™ 2014. The bank had identified … Customers ; Career; Get a Demo; Browse TV Ads. It’s a magic trick Baruchel et al once again pull off. The spots were produced by Skin & Bones and directed by Matt Lenski. Montreal’s Monster Factory creates voices for zombies, beasts and demons using the expertise of heavy metal singers. Excel Say it with Confidence. Power award for Highest in Customer Satisfaction Among the Big Five Retail Banks. RBC Future Launch. Please include at least one social/website link containing a recent photo of the actor. How to Train Your Dragon 2 PG G PG PG G PG G. 2014. Solutions. Capital Markets. Jonathan Adam Saunders Baruchel (/ ˈbæruːʃɛl /; born April 9, 1982) is a Canadian actor, director, stand-up comedian and screenwriter. Jay Baruchel TV Commercials Ads. Recognition: 2019 CMA Awards Bronze. Agency: BBDO Toronto “Many younger consumers tend to have a transactional relationship with their bank, but real financial advice can make a big difference and help Canadians transform how they manage their finances,” says Alan Depencier, Chief Marketing Officer RBC, Personal & Commercial Banking and Insurance. Press Strategy Stimulant LBB Online. Jay Baruchel. in cinemas. April 12, 2017 RBC makes someone’s someday, today. Learn More. 8.7. RCM x IsTheParkBusy.com. BBDO Canada is a subsidiary of BBDO Worldwide, which is part of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. The Canadian comedian returns in a series of funny spots by BBDO Toronto. 2014. The ads feature Baruchel as a slightly goofy but likeable everyman, pondering everyday financial scenarios and articulating how RBC is helping with his finances – all while introducing viewers to concepts like a “turducken of savings,” “a toonie a tank” and “squirrelly banks.”. Ryan Reynolds and SickKids wrap hospital in Christmas sweater. Win A Meet & Greet with Jay Baruchel at C4! BBDO makes communicating grey topics in a colourful way look effortless, but as all creatives know it’s actually very hard to pull off. 2h01m Science-fiction Joel Kinnaman & Abbie Cornish. Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. May 1, 2015 - Jay in Idlewild's video Every Little Means Trust .. Jay Baruchel. Experience. Client: Royal Bank of Canada (RBC) RBC banks on Jay Baruchel’s charms again. In a series of spots, Jay speaks to the benefits of RBC and brings unexpected personality to the biggest of the big 5 banks. And for some reason, they keep taking us," said Jason DeRosse, the ping pong player. 7.1. Actor and director Jay Baruchel has found success on the big screen, but his primary projects today revolve around hockey — as outlined in his best-selling book, 'Born Into It: A Fan’s Life' — and his stake in Canadian comic book company Chapterhouse. banks near me Experience the RBC Difference with Jay Baruchel ... mansion24 What happens when a whole neighbourhood is for lease? Recognition 2019 CMA Awards Bronze. trailer. reviews. info. We dive into his creative world in this instalment of Sidelines with Jon Erlichman. Building off a campaign first launched in the fall, RBC has again enlisted comedic actor Jay Baruchel in a series of new spots (ranging from six to 30-seconds long) that highlight the bank’s different digital financial tools. Baruchel is engaged to actress Alison Pill. RBC and BBDO tell a housing market success story through the eyes of a furry family member. RBC is introducing an atypically lighthearted campaign promoting its suite of products and services. 7.1. Jay Baruchel. Mosaic is auctioning off portraits of social justice warriors on Instagram for Rainbow Railroad. in cinemas. Actor Jay Baruchel Reunites with RBC for Comedic Spots. RBC x Jay Baruchel. Top Ads; Top Spenders; Free Reports; The Buzz. RBC x Jay Baruchel. Paralympics COVID Response. “Finding a fresh and unique voice allows us to cut through the acronyms and financial jargon, and get straight to that goal.”. A bank ad that makes you literally LOL? window.onload = document.write(" "); The ads find a fun, relatable way to communicate complicated, decidedly not fun topics, like mortgages and saving. glossyinc.com/2018/09/17/rbc-taps-jay-baruchel-new-campaign Aloha. Client: Royal Bank of CanadaEVP, Chief Marketing Officer: Mary DePaoliChief Marketing Officer RBC – Personal & Commercial Baking and Insurance: Alan DepencierVP Marketing, Digital, Payments, Cards & Banking: Jennifer HowardDirector of Brand Marketing: Jenna MetcalfeSenior Marketing Manager: Laura Wright, Agency: BBDO TorontoSVP, Chief Creative Officer: Todd MackieSVP, Chief Creative Officer: Denise RossettoEVP, Head of Planning: Sarah HendersonCopywriter: Jacob PaceyArt Director: Brendan McMullenSenior Producer: Terry KavanaghVP, Group Account Director: Kristina HayesAccount Supervisor: Catherine Nickerson, Production Company: Skin & BonesDirector: Matt LenskiProducer: Christopher ScherkDirector of Photography: Simon Duggan, Editorial Company: Saints EditorialEditor: Brian WilliamsAssistant Editor: Paula Hicks, Online: Fort York VFXFlame Artist: Paul Binney, Colour Grading: Alter Ego PostColourist: Tricia Hagoriles, Audio: Pirate TorontoDirectors: Chris Tait and Tom Goudie. © 2016 Copyright Glossy Inc - All rights reserved. 7.0. right in line behind you!!!!!! RBC. Jay Baruchel. Esso Hockey. Booooring! Interac Pets … Investing at RBC; RBC Global Asset Management; Insurance. Actor and filmmaker Jay Baruchel is bringing his talents to Canada's comics scene, joining Toronto's Chapterhouse Publishing as part-owner, chief creative officer and investor. The Canadian Encyclopedia, s.v. About BBDO TorontoBBDO (www.bbdo.ca) manages the communication needs of many of Canada’s largest and best-known brands and has consistently earned a creative reputation that places it among the top creative agencies in Canada. Radio Advertising. These are some of my favourites. “RBC is committed to helping Canadians achieve their Somedays,” says Depencier. Copyright © 2008-2021 Brunico Communications Ltd. All Rights Reserved. Banking RBC Royal Bank. info trailer 3 reviews 225 224. As in any regulated space, banks can have a difficult time demonstrating what exactly – if anything – makes them different from the competition. rbcinsurance.com; Wealth Management RBC Wealth Management . See how at rbc.com/community-sustainability. Not all banks are the same. Empowering Canadian youth for the jobs of tomorrow. Press: Strategy Stimulant LBB Online. Production: Skin & Bones. 1h42m Animation Jay Baruchel & America Ferrera. You get the coolest, most likeable guy in Canada to become a customer. Investing at RBC. Jay baruchel: crass male gazey stuff is in the dna of some my movies but so heartache and humanity independent baruchel imdb ready for life after dragon rebecca jo dunham to marry portugal tie knot etcanada com. To show that RBC is in fact different than other banks, we recruited Jay Baruchel to help us explain why. May 1, 2015 - Jay in Idlewild's video Every Little Means Trust. News; Events; About Us. Doritos Dinamita Pan Flute. RBC x Jay Baruchel. May 22, 2019 An adorable spin on house hunting. 2019 CMA Awards Bronze, Business Impact - Financial, RBC: Jay Baruchel Take 20 2018 CMA Awards Gold, Business Impact - Automotive, Harley-Davidson: Common Ground 2018 CMA Awards Gold, Personalized Engagement - Automotive, Harley-Davidson: Common Ground 2018 CMA Awards Gold, Brand Building - Financial, Interac: Holiday Magic 2017 CMA Awards Gold, Promotion - Financial, … RBC is expanding its roster of comedic spokespeople as it brings its digital services focus to a new market. turducken……WHO SAYS THAT???????????? RBC TV Spot For Tee Markers. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 16 million clients in Canada, the U.S. and 34 other countries. Interac Relaunch. Drawing upon direct feedback from thousands of consumers Matt Lenski 22, 2019 An adorable spin on hunting... 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